Mermaid – Starbucks Coffee Shop

strbuckok

Mermaid – Starbucks Coffee Shop

Starbucks adalah sebuah jaringan kedai kopi dari Amerika Serikat yang bermarkas di Seattle, Washington. Starbucks adalah perusahaan kedai kopi terbesar di dunia, dengan 15.012 kedai di 44 negara. Starbucks menjual kopi, minuman panas berbasis espresso, minuman dingin dan panas lainnya, makanan ringan, serta cangkir dan biji kopi. Melalui divisi Starbucks Entertainment dengan merek Hear Music, perusahaan ini juga memasarkan buku, musik, dan film. Sejak pertama kali dibuka di Seattle, Starbucks tumbuh dengan sangat cepat. Pada tahun 1990-an, Starbucks banyak membuka kedai baru. Pertumbuhan ini terus berlanjut sampai tahun 2000-an. Pada akhir Maret 2008, Starbucks telah memiliki 16.226 kedai, 11.434 diantara berada di Amerika Serikat. Namun pada 1 Juli 2008, Starbucks mengumumkan bahwa mereka akan menutup 600 kedai dan memotong rencana pertumbuhannya di Amerika Serikat, dikarenakan melemahnya kondisi ekonomi. Pada 29 Juli 2008, Starbucks juga memberhentikan 1.000 pegawainya. Penutupan dan pemberhentian kerja ini merupakan akhir dari pertumbuhan pesat Starbucks yang dimulai pada tahun 1990-an.

About                   : The iconic mermaid that beckons coffee drinkers was based of a classic 15th century

Norse woodcut of the mythical siren. The hardy yet feminine look was perfect for the Pacific Northwest local. Evoking the local lumber industry’s history in the area coupled with an inviting face, the logo was a perfect fit. However, the finely crafted corporate identity soon faced challenges. How do you place a bare breasted siren on the side of a truck? Modify! Eventually, the siren’s hair was lowered to cover the bare-chested icon. Then the suggestive pose of the mermaid, posed a unique branding challenge during Starbucks rapid expansion. What had seemed a clever and folksy design in Seattle was considered risqué in other parts of the country? Modify Again! Soon, the offending pose was slightly altered, and then eventually the pose completely obscured.

The current Starbucks logo that the world knows today now focuses on the warm and inviting face of the mermaid, rather than her body. The iconic cigar band outline remains, framing one of the most famous corporate identities in the world. The story of the Heckler Associates modification and re imagination of each subsequent logo design is necessary for anyone interested in logos and branding.

Creator                 : Terry Heckler dari Heckler Associates

Publish                 :

1st Publish            : 1971

Characteristic     : bergambar wajah wanita, yang menggambarkan putri duyung, dengan rambut ikal terurai, dikelilingi oleh lingkaran di dalamnya dengan dominasi warna hijau.

Source                  : http://id.wikipedia.org/wiki/Starbucks ; http://www.logoblog.org/starbuck_logo.php ;

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s